Words from Caro, Creative Designer & Strategist
I’ve always been fascinated by how humans connect, with each other, with ideas, and with nature. With an extensive knowledge and experience from marine conservation, education, yoga, sustainable fashion to entrepreneurship, my journey has been shaped by curiosity, creativity, and purpose. After 5 years of working in agencies and as a freelancer, Carissi is born as a solution to work with brands that care to do good.
At Carissi, we bring that perspective into branding, helping purpose-driven businesses stand out with identity and strategy that feel authentic, human and unforgettable. The name comes from the Italian word carissimo, meaning "dear". I liked what it represented - care.
Care for the work. Care for the people behind the business. Care for the tiny details most people probably won't notice, but somehow still feel.
Maybe that's also why I'm drawn to brands in wellness, lifestyle, sustainability and creative spaces. There's usually something very human behind them.
Our Philosophy
We believe branding is the art of connection, where thoughtful strategy and intentional design create identities that people truly feel and connect with.
At Carissi, branding is more than visuals or strategy. It’s the art of translating values into experiences people can feel. We begin with a clear strategic foundation and unfolds through a meticulous design process. We translate brand positioning, values, and voice into a cohesive visual and verbal identity that resonates across every touchpoint - digital or physical. Every color, word, and detail carries intention, shaping how audiences sense and trust a brand.
Carissi combines strategy and design to shape that connection. This means looking beyond individual visual elements and considering how the brand works as a whole - from positioning and identity to typography, imagery, websites and other touchpoints.
The aim is not to follow trends or create something that simply looks "premium".
The aim is to create a brand that feels relevant, recognisable and right for the business behind it.
Who we work with
We work with brands that want to make a difference, for humanity and the planet.
Carissi works primarily with founders, small businesses, SMEs and growing brands that want greater clarity in how they present themselves.
This may include businesses that are:
→ launching a new brand
→ refining an identity that no longer feels right
→ repositioning for a new audience or direction
→ creating a more consistent visual presence
→ looking for a closer, more collaborative approach to branding
Carissi is particularly drawn to projects in wellness, lifestyle, sustainability and creative industries, as well as businesses with a genuine point of view and purpose behind what they do.
Clients
