Yintaya, founded by Céline, is a health and wellness organization offering wellness services through online consultations, physical events, and on-site retreats.
We started with Logo and brand identity, towards website and social media design.
We explored over 200 concepts to craft the perfect logo that embodies Yintaya’s premium, exclusive, yet grounded and spiritual essence. The image below (from left to right) illustrates the final refinement process, simplifying the chosen design to its simplest form.
The concept: The logomark symbolizes two snakes, with the right arm of the 'Y' elegantly wrapping around the left side.
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The Sacred Symbol: A spiritual and mythical design representing the four integral aspects of the human psyche—outer expression, inner alignment, home harmony, and connection to nature. Explore the full concept on the official website.
The symbol represents the 4 integral psyche of human, inspired by Jungian study; and a reference to 'Kalachakra' (a symbol from tibetan buddhism)
