Dean Raphael, founder of Bali Creative, envisioned an emotive media production agency that reflects his unique artistic approach in services for brands and businesses. We designed a logo that captures his core values: premium (exclusive), emotive, authentic, quirky, and nature-inspired.
Inspired by Dean’s iconic palm tree and moon imagery, and his emotive nature photography, we integrated this element as a distinctive icon that not only represents 'Dean Raphael' but also integrates seamlessly into the overall logo design, reinforcing his unique brand identity.
The round shape symbolizes moon/sun, treated with gold foil texture; the image of palm tree symbolizes nature as a silhouette to illustrate the soft emotive work of Dean's.
Top: Logo (and icon) applied across different brand impressions. You can see how the logo enhances the premium feel of the brand while maintaining its wild-nature essence. When we merged gold with nature elements, and it works wonder to feel premium and organic.
Bottom: brand tagline
We helped him create a tagline that resonates with his target audience:
1) premium brands that value nature and serve a sustainable purpose, as well as,
2) businesses committed to pushing the world toward a more ethical future.
Dissecting the logo
We customised a unique typeface using Forum as the base.
The quirky hook is added as a small detail on the characters, giving it a touch of wildness, quirkiness and playfulness.
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