Dean Raphael, founder of Bali Creative, envisioned an emotive media production agency that reflects his unique artistic approach in services for brands and businesses. We designed a logo that captures his core values: premium (exclusive), emotive, authentic, quirky, and nature-inspired.
Inspired by Dean’s iconic palm tree and moon imagery, and his emotive nature photography, we integrated this element as a distinctive icon that not only represents 'Dean Raphael' but also integrates seamlessly into the overall logo design, reinforcing his unique brand identity.
The round shape symbolizes moon/sun, treated with gold foil texture; the image of palm tree symbolizes nature as a silhouette to illustrate the soft emotive work of Dean's.
Images below shows logo (and icon) applied across different brand impressions. You can see how the logo enhances the premium feel of the brand while maintaining its wild-nature essence. When we merged gold with nature elements, it works wonder to feel premium and organic.
Dissecting the logo
We customised a unique typeface using Forum as the base.
The quirky hook is added as a small detail on the characters, giving it a touch of wildness, quirkiness and playfulness.
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