Papershoot (Singapore & Malaysia branch), a modern-hipster camera brand that is made of stone paper, approached us seeking a rebrand, as their previous identity felt bland, uninspired, and disconnected from their core essence. The rebrand revolves around four keywords that define the brand’s identity: vintage, modern-hipster, playful, and sustainable.
Creative Direction
We started with creative direction for their new brand photoshoot, diving straight into the 70s look and feel, amplifying the brand's vintage and playful vibe.
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Designing the new look and feel of the brand
We built a stylescape that serves as a guide for PaperShoot visual identity, curating color palette, typography, and imagery that balance nostalgic charm with modern simplicity, capturing the brand’s essence in a cohesive visual narrative.
