For The Clean Society, a sustainable household cleaning brand, we developed a refined logotype that emphasizes simplicity, softness and clarity. The visual identity is designed to evoke a sense of calm, mirroring the refreshing nature of a clean, well-organized space.
Brand Identity & Packaging
With soft, calming tones and minimalist design, the identity inspires a sense of clarity and purpose, echoing the refreshing impact of sustainable living.
Thoughtfully crafted, this visual approach ensures the brand communicates trust, responsibility, and a commitment to a cleaner future.
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A look at the visual development of the brand direction.
Brand keywords: strong, calm, nurturing, nature & educational
We came up with 3 different visual direction for the brand, using different brand feelings as a guide to the visual directions.
